由藥廠(外商4家與台廠5家)或連鎖藥局(3家)高階主管介紹藥品/醫材、生技產品及藥業行銷之目的、內容、方法、及分別之創新與推廣,及藥業發展所面臨之問題、挑戰及機會；以期同學進入專業職場預作準備.
Senior executives of pharmaceutical companies (4 foreign companies and 5 Taiwanese companies) or chain pharmacies (3 Taiwanese companies) will introduce the purpose, content, methods, innovation and promotion of drugs/medical materials, biotech products and pharmaceutical industry marketing and the problems, challenges and opportunities faced by the development of the pharmaceutical industry; in order to prepare for the students to enter the professional workplace.
先修科目Prerequisites
無
No
教學方式Teaching Methods
同步教學(使用虛擬教室如：Moodle同步教室、Google Meet、Microsoft Classroom等)
Synchronous Online Learning
講課
Lecturing
小組討論、腦力激盪(如案例討論、電影欣賞等)
Group discussion, Brain storming, e.g., Case study, Event discussion, Movie review
學生上台報告、角色演練
Oral presentation, Role playing
評量方式Assessment
小組作業
Group homework
期中報告
Midterm report
期末報告
Final report
出席狀況
Class attendance
課堂參與與表現
Class involvement
其它
Others
參考書目Reference
教學進度Course Schedule
2022/02/25 需求出發的行銷: 益鼎創投協理 沈立平
掌握成長的關鍵時刻(MOT)—從創投角度切入
1.關鍵時刻(MOT)
2.行銷最關鍵是發現需求
3.聚焦在最重要的事情
4.事業和個人的成長
Demand-based marketing
陳鴻儀(Hung-Yi Chen)沈立平 2022/03/04 台灣藥業行銷面面觀 : 曾國杰 愛爾康藥廠 行銷暨業務處長
Introduction and prospect of pharmaceutical Industry
曾國杰陳鴻儀(Hung-Yi Chen) 2022/03/11 藥業行銷之內涵及目的 -市場回顧與展望
鄭永琪
President, Astellas Taiwan Medical research & development foundation; Director, Department of commercial Planning & Management-Astellas Pharma Taiwan
The connotation and purpose of pharmaceutical marketing - market review and outlook
陳鴻儀(Hung-Yi Chen)鄭永琪 2022/03/18 怎麼準備進入藥業行銷? 藥業行銷-保健食品 : 尹岱智 惠氏營養品事業部，醫務處長
How to prepare for pharmaceutical marketing? Pharmaceutical marketing - health food
陳鴻儀(Hung-Yi Chen)尹岱智 2022/03/25 春假
Management of tradional Chinese medicine pharmaceutical industry(concentrated tradional Chinese medicine powder )
陳鴻儀(Hung-Yi Chen) 2022/04/01 把握機會，創造平凡藥師的不平凡
劉威成 杏一蘆洲長安藥局 負責藥師資深店長(代區主管職)
Seize the opportunity to create the extraordinary of ordinary pharmacists
陳鴻儀(Hung-Yi Chen)劉威成 2022/04/08 未滿足的醫療需求的藥物開發與行銷策略: 陳雅琪
Executive Director - Head of Clinical Pharmacology
REVOLUTION Medicines (San Francisco Bay Area, CA, USA)
Drug developement for unmet medical needs and sale strategies.
陳鴻儀(Hung-Yi Chen)陳雅琪 2022/04/15 藥界人生~藥師藥局藥商創業前要知道的事 劉天道 會計師
Life in the pharmaceutical world ~ What pharmacists and pharmacists should know before starting a business
陳鴻儀(Hung-Yi Chen)劉天道 2022/04/22 期中考週
Midterm week
陳鴻儀(Hung-Yi Chen) 2022/04/29 連鎖藥局的經營管理 ~大樹連鎖藥局 鄭明龍董事長
Management of chain pharmacy store
陳鴻儀(Hung-Yi Chen)鄭明龍 2022/05/06 藥業行銷-創造藥師價值
統一生活康是美區域組長 陳建成
Create pharmacist value
陳鴻儀(Hung-Yi Chen)陳建成 2022/05/13 新藥開發與法規
美時化學製藥 亞太區法規事務處長
New Drug Development and Regulations
陳鴻儀(Hung-Yi Chen)林翊均 2022/05/20 台灣生技製藥業之經營策略(我國生技醫藥產業現況與展望)
郭孟鎧，培力藥廠 副總經理
The business strategy of Taiwan's biotechnology pharmaceutical industry (the current situation and prospects of China's biotechnology and pharmaceutical industry)
陳鴻儀(Hung-Yi Chen)郭孟鎧 2022/05/27 中藥行銷策略: 勝昌中藥廠 李威著 總經理
Marketing strategy of traditional Chinese medicine
陳鴻儀(Hung-Yi Chen)李威著 2022/06/03 剛毅木訥 , 如何賣藥 ?
陳宣嘉 VIATRIS暉致醫藥股份有限公司，行銷總監
How to sell medicine ? If you are resolute and
Reticent.
陳鴻儀(Hung-Yi Chen)陳宣嘉 2022/06/10 台灣與國際藥廠趨勢及職場大剖析 : 邱君慧 冠臺實業公司/法規註冊部經理
Taiwan and International Pharmaceuticals Trends and Workplace Analysis
陳鴻儀(Hung-Yi Chen)邱君慧 2022/06/17 藥品市場⾏行行銷⾯面觀~ 優生藥廠陳俊仁 業務發展協理
Marketing strategy of pharmaceutical company
陳鴻儀(Hung-Yi Chen)陳俊仁 2022/06/24 期末考週
Final exam week
陳鴻儀(Hung-Yi Chen)